Masha Rener chef / New logo 
That’s the latest logotype I worked on. It’s for my friend and client Masha Rener, a freelance privatechef and culinary advisor based in Italy. The upper mark, composed by a couple of crossed professional kitchen forks, establish expertise and authoritativeness and plays with the circularity of the Rener surname.
About the logo lettering, I choose a “chubby” serif font to recall the idea of healty food, the concept behind the positioning strategy we used to launch the website, while for the payoff I opted for a condensed family of the great Helvetica to convey, lastly, the right balance among elegance and strictness.